Your best lead filled out your form 3 hours ago.
Forma watches your contact form 24/7. The moment a real buyer submits, you get a Slack or email alert — their company, their ask, and one clear recommendation: call now or let it wait.
Enterprise pricing inquiry
Integration question
Demo request
Partnership inquiry
Security + compliance review
Custom plan request
Pilot program evaluation
Pricing for team of 12
API access + white-label inquiry
Feature parity check vs Salesforce
Enterprise contract discussion
Technical onboarding questions
Enterprise pricing inquiry
Integration question
Demo request
Partnership inquiry
Security + compliance review
Custom plan request
Pilot program evaluation
Pricing for team of 12
API access + white-label inquiry
Feature parity check vs Salesforce
Enterprise contract discussion
Technical onboarding questions
Average time Forma takes to qualify a lead
Average founder response delay without Forma
Competing tools built for forms, not for what happens after
Market size in contact-form intelligence software
How it works
From submission to prioritized alert in under 5 minutes
The moment someone hits Submit, Forma gets to work. No CRM required. No manual triage. Just one clear signal.
Submission received instantly
Someone fills out your form
Forma connects to your existing contact form — Typeform, Jotform, Tally, or a plain HTML form. The moment someone hits Submit, we see it.
Lead evaluated in seconds
Forma figures out who they are
We look up their company, see what they wrote, and decide whether this is someone worth dropping everything for — or something that can wait until tomorrow.
Slack + email alert delivered
You get a Slack or email alert
One message — to Slack or your inbox — with their name, company, what they asked, and a single recommendation: call now or let it wait. SMS coming soon.
Built for founders
Everything you need. Nothing you don't.
Forma is purpose-built for the moment after Submit — the moment every other form tool ignores.
24/7 Lead Watchdog
While you're in meetings, on calls, or asleep — Forma is monitoring every submission. No human attention required.
Intent Parsing
Our LLM reads between the lines — is this a tire-kicker or a buyer? Forma scores urgency based on language, company context, and pattern recognition.
Company Enrichment
Forma automatically surfaces the sender's company size, funding stage, and tech stack from public sources — so you walk into the call prepared.
Urgency Scoring
Every lead gets a 0-100 urgency score. Focus your energy where it converts — not where it's loudest.
Instant Alerts
Forma sends one alert — to your Slack channel and your email — the moment a real buyer arrives. SMS is coming soon. No app to open. No dashboard to remember. It finds you.
No CRM Required
Not ready for HubSpot? You don't need it. Forma works standalone — drop it into any website, connect your form, and you're live in 5 minutes.
This is what you get now.
This is what you get with Forma.
Same submission. Same lead. The difference is whether you find out in 3 hours or 3 seconds.
What you have today
From
noreply@typeform.com
Subject
New form submission received
You have a new submission on your contact form.
Name: Sarah Chen
Email: sarah@—
Message: Hi, I'd like to learn more about pricing for my team.
What Forma sends you instantly
Sarah Chen
Head of Operations · Acme Corp
Series B · 120 employees · SaaS
Their message
“Hi, I'd like to learn more about pricing for my team.”
Call within 10 minutes
Series B ops lead asking about team pricing = high intent buyer. Response time is your only variable.
Forma interrupts you — not the other way around. Alerts go where you already are, so you never have to open another dashboard to know what needs your attention.
What you're replacing →
Great for collecting. Zero for qualifying.
Simple, founder-friendly pricing
Start free. Scale when you're closing deals. No CRM fees, no per-seat madness.
Starter
For founders just getting started with inbound
- 1 form monitored
- Up to 100 lead alerts/month
- AI intent parsing
- Email alerts
- 7-day lead history
Pro
Most popularFor growing teams who can't afford to miss a lead
- 5 forms monitored
- Up to 500 lead alerts/month
- AI intent parsing + enrichment
- Email + Slack + push alerts
- 30-day lead history
- Urgency scoring
- Company enrichment (size, funding, tech stack)
Team
For teams with serious inbound volume
- Unlimited forms
- Unlimited lead alerts
- Everything in Pro
- Custom alert routing
- CRM integrations (HubSpot, Salesforce)
- Dedicated onboarding
- Priority support
All plans include a 14-day free trial. No credit card required.
FAQ
Questions founders actually ask
Never miss a hot lead again.
Forma watches your contact form around the clock. When someone worth calling arrives, you get a Slack or email alert immediately — their name, company, and one clear recommendation. No dashboard required.
Become a Founding Member
Lock in early-access pricing, shape the roadmap, and be first to activate when Forma launches. Founding spots are limited — we're keeping the first cohort small.
- ✓ Locked-in pricing forever
- ✓ First in line at launch
- ✓ Direct roadmap input
No payment required to reserve your spot
Stop watching leads go cold.
Forma pays for itself the first time it tells you to call a lead you would have missed. Get early access today — free for 14 days.
No credit card required. Set up in 5 minutes.