Typeform collects answers. Forma turns answers into revenue intelligence.
Beautiful forms are table stakes. What happens in the 5 minutes after Submit is where deals are won or lost — and Typeform goes dark the moment someone clicks it.
Feature by feature
The rows that matter to founders with real inbound leads and no sales team.
Why founders switch
Typeform is excellent at getting leads into your funnel. Forma owns what happens the moment they arrive — the window that determines whether you win or lose the deal.
Beautiful forms are table stakes. What happens next is where deals are won.
Typeform is genuinely great at getting people to complete forms — one question at a time, polished design, high completion rates. But the moment someone clicks Submit, Typeform's job is done. Yours is just beginning. Without enrichment or urgency scoring, every submission looks identical — the $50K enterprise lead and the student doing research are stored side-by-side, with no signal about which to call.
Response caps punish your marketing success.
Typeform charges more as your inbound volume grows. A solo founder on Basic gets 100 responses per month — fine when you're starting out, a billing ceiling the moment your content or ads start working. Forma's value scales with your pipeline. More submissions means more leads to score, prioritize, and act on — not a higher invoice.
Typeform tells you someone submitted. Forma tells you whether that person is worth $50K.
A lead arrives at 2pm. Typeform adds a row to your dashboard. You see it at 6pm — four hours after the prospect talked to a competitor. Forma fires a Slack alert at 2:01pm with the company name, funding stage, employee count, and a single recommended action. The window to be first is four hours narrower than you think.
5 min
The first five minutes after Submit determine whether the deal is yours to lose.
Typeform's job ends the moment someone clicks Submit. Forma's job starts there — scoring urgency, enriching the lead, and pushing a single actionable alert before the prospect has opened another tab. Connect your existing Typeform in 10 minutes. No migration required.
Keep Typeform. Add Forma.
Forma works alongside your existing Typeform — no migration, no replacing the form your visitors already see. Connect in 10 minutes and start scoring from lead one.
14-day free trial · No credit card required